![]() Harris hopes to celebrate young voices from communities of color and give them a platform to share their stories.Īdditionally, Harris is building a network called Philanthropy TV in order to shine a light on the extraordinary stories of people giving back. Together, they plan to rebuild Death Row, branding it as an NFT label and operating in the metaverse. While many thought Death Row Records had shut down permanently, Harris went right back to work once freed, partnering with Snoop Dogg as the COO of the all-new Death Row Records. In 2021, in a surprise pardon by then-President Donald Trump, Harris was granted his freedom after spending 33 years behind bars. A mission to shake up the education world: 'Kids are more than a score'.Best of 2021: Proving a mother's love can overcome the impossible.LA Times' newest executive editor working to reach new generations.A remarkable journey from teen mother to CEO.“I noticed one thing that a lot of people had in common: Music soothes even the people that you think that cannot be soothed.” “One of the things that rap provides for communities of color, it provided an avenue to share our stories,” he said. Harris tells Fernandez about the highs and lows of the working with Death Row Records, which he helped manage from behind bars. He teamed up with Suge Knight to co-found Death Row Records, and the label helped launch the careers of legendary hip-hop artists such as Snoop Dogg, Dr. He not only created mentorship programs for fellow inmates, but he also helped build one of the most prolific music labels in the world. Harris opens up to Fernandez about his time in prison. “The day that you take responsibility for what you do is the day your life starts to change immediately.” “I have to take responsibility for my part,” he said. The victim later recanted, and the attempted murder charges were dropped, but Harris continued to spend time behind bars for the drug charge - for a total of 33 years. Despite his good intentions, his past caught up to him, and he was arrested not only for drug trafficking, but for attempted murder - a crime he says he didn't commit. Harris says he tried to do right by his community by using the money to invest in local businesses. Working with gangs like the Bloods and Crips, plus the Colombian cartel, Harris was in charge of a nationwide drug trafficking operation that brought in nearly $2 million daily. Listen at the top of this page or on your favorite podcast app: Snoop has also moved into television, hosting several shows including Joker’s Wild and Martha & Snoop’s Potluck Dinner.□ Hear the LA Stories: Unfiltered podcast version of this interview ![]() He moved to No Limit Records while still collaborating on Dre’s Aftermath work. Dre left Death Row in 1996 to form Aftermath, and Snoop left the label in 1998, not long after Knight’s incarceration in 1997. Tupac’s move to Death Row played a large part in his feud with the Notorious B.I.G. This is an extremely meaningful moment for me.”ĭeath Row was famous for exploding the west coast sound onto the airwaves in the 90’s, as well as being at the center of the east coast/west coast rap rivalry that dominated media at the time. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand,” Snoop Dogg said in a statement. Death Row was the label that paid Snoop in his early years, when it was primarily run by Dr. Snoop Dogg announced today that he has bought the Death Row Records brand from MNRK Music Group, which is managed by investment group Blackstone. It appears all those joint branding efforts with Martha Stewart have really paid off.
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